Description: For the HP brand, we created a 3D animation promoting the Z6 computer, an exceptionally powerful workstation aimed at professionals. Our goal was to present the device’s specifications in a creative way that deviated from conventional product advertisements. A particular highlight of the animation is the scene where a futuristic spacecraft and a drone “fly out” of the monitor, followed dynamically by the camera, smoothly transitioning into the interior of the computer, showcasing its components.
Results: Initially, working with large CAD files posed a challenge, but thanks to the experience of our CG Lead and the applied automation of proxy models, the entire process was smooth and efficient. This project not only met the client’s expectations in terms of visuals but also set new standards for HP product presentations. Additionally, we managed to perfectly organize the workflow, which translated into the fluidity of the entire production and a positive atmosphere within the team.